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Episode #177: Lou Pierce - Big Idea Company

Serving not-for-profit institutions with mission-based, cause-related communication campaigns and initiatives.
A nationally recognized producer, television and radio executive, Lou Pierce is the founder and President of Big Idea Company, which serves the Public Relations needs of organizations, companies and government organizations throughout the American Midwest.
As a writer and director of documentary films, commercials, corporate videos, broadcast news features, public relations campaigns and initiatives, Pierce has earned 22 Emmy Award nominations and 6 Emmy Awards.
His career in Public Relations began in college when he started working for the radio and television stations owned by The University of Notre Dame. Over the next 25 years he held positions in nearly every department and division of the company.
As a regular contributor to several NBC Television Network programs, including NBC News and The Today Show, his work was often shared and then broadcast by PBS, CNN and overseas news channels in the United Kingdom, Australia, South America and Israel.
Pierce has received more than 400 professional awards, including leadership awards for service to his community from the South Bend City Council and the Chamber of Commerce.
As a speaker, he has appeared several times at the annual Children’s Miracle Network convention, the national distributor’s conventions in San Francisco and Chicago and a host of local groups and organizations.
 
 
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Episode #176: Jacob Nolley - The Graphite Lab

From the very beginning, Jacob Nolley was an innovator and entrepreneur. From his first business venture at the age of 5, providing lawn care services to his neighbors, to building out technical automations to help trades workers succeed, he has never stopped finding ways to help those around him in new and exciting ways.
While he was working as a dispatcher for a family-owned HVAC company, he began to see the gaps that exist between the CRM systems most trades businesses use and the actual needs of his company. Jacob spent hours watching lectures on coding and taught himself how to build software and develop much-needed automations that would help him to complete day-to-day tasks more efficiently and effectively, as well as streamline the processes of others at the company. He realized what the trades business needed most: software that would save countless hours of a business owner’s time by integrating with their CRM and automating processes that could be performed digitally instead of manually.
This was the genesis of The Graphite Lab. Founded with a vision to transform the service trades industry through digital innovation, Jacob and his team have developed a toolbox of AI and automation microservices that seamlessly integrate with existing CRMs, revolutionizing how service trades manage their operations and engage with customers. To find out more, head over to https://www.thegraphitelab.com to find ways you can elevate your business with the help of functional AI.
 
 
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Episode #175: Matt Sheldon - Irish Management & Gameday Your Way

Matt Sheldon is originally from the south suburbs of Chicago and now lives in South Bend, Indiana, with his wife Abbey and their three dogs. He’s the founder of three businesses: Irish Management, Gameday Your Way, and Connect 574. His work spans short-term rental management, premium gameday hospitality, and community-focused event networking — all designed to enhance how people experience the South Bend region.
With a background in operations and team leadership, Matt has grown Irish Management into the largest short-term rental company in the area and scaled Gameday Your Way to serve fans at major venues like Notre Dame and Soldier Field. Through Connect 574, he’s helping retain local talent and strengthen community ties through intentional networking events. Matt brings a real-world, entrepreneurial mindset to everything he does and is passionate about building systems that scale, teams that thrive, and experiences that leave a lasting impact. Learn more at https://irishmgmt.com https://gamedayyourway.com https://connect574.com
 
 
 
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Episode #174: Brad Murray - Inspire Website Design

Brad Murray's story begins in Covington, Indiana, where he was born and raised. Growing up in a household with a father who worked shifts in a factory and a mother who was a school teacher, Brad developed an early understanding of hard work and community.
In 1999, he made the move to Indianapolis to attend Purdue Indianapolis. A few years later, in 2002, he married his high school sweetheart, Jen. Their family grew significantly in 2007 with the arrival of their quadruplet sons, Henry, Brooks, Clark, and Isaac, followed by another son, Hudson, in 2016.
Brad initially spent six years working in Civil Engineering as a CAD tech at Woolpert. When the opportunity arose in 2009 after a layoff, he decided to venture out and start his own business. Over time, and through some name changes, this endeavor evolved into what is now Inspire Website Design, which he co-owns with his business partner, Wade Danforth. At Inspire Website Design, the focus is on collaborating with clients to develop custom website solutions, helping them enhance their online presence, attract more visitors through search, and convert those visitors into sales.
A significant step in their journey came in 2020 with the acquisition of Scale Squad, a company providing white-label website development and hosting services. Since then, the hosting footprint for Scale Squad has expanded from around 800 websites to 1300. The team has also grown, with five members based in the US and eleven in the Philippines. Scale Squad's aim is to support other website design agencies across the US by offering wholesale pricing for website builds and hosting, allowing them to serve their clients efficiently and profitably
Brad is always open to connecting with organizations to discuss their digital marketing needs. He offers a free 30-minute online marketing strategy session, which you can arrange via his Calendly link. Schedule your free strategy session with Brad here: https://calendly.com/brad-schedule/1-...
 
 
 
 
 
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Episode # 173: Ron Cram - The Strategies

Ron Cram is moved to Indiana as a boy where he met his wife, Lauren in middle school. They started dating in high school and have been married for 36 years with 2 boy ages 32 and 29 and 2 grandsons.
Ron spent his early career as a physical therapist growing a business from $3M a year company to $15M a year across 5 states. After much success with his first company he sold his interest and started Rehab Strategies, a therapy contract management company in 2006. in 2010, Ron realized with changes to Medicare that there was a need for therapists to be available for short term assignments in nursing homes. That is when he started Staffing Strategies, a short term staffing company concentrating on Physical, Occupational and Speech Therapy.
After a 20+ year career working in nursing homes Ron and his partners decided it was time to own their own nursing home and bought their first facility in Muncie, IN in 2018. Since that time, they have added 4 more facilities under their operating company, Care Strategies. Collectively the companies are under the umbrella The Strategies and employ over 500 people.
 
 
 
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Episode #172: Glenn Gonzales - Obsidian Capital

Glenn was born in Riverside CA and went to high school in Barstow CA. There is not a lot happening in Barstow, so Glenn found his way to the University of Utah and graduated with a BS degree in “Behavioral Science and Health”. Glenn wanted to be a hospital administrator when he grew up, but ended up practicing Real Estate in the MultiFamily space.
Glenn has a daughter named Morgan and she and her husband has 3 children. Glenn’s son Chaz and his wife just had their first child.
Glenn went from being a maintenance man at an apartment complex to owning over 7,000 apartment units and has shared his success story and his failures in his best seller booked, “maintenance man to millionaire”.
Glenn lives in Austin Texas, loves to bow hunt and ride his road bike.
Glenn & Mike own Obsidian Capital together and own assets in Dallas Texas, San Antonio, Fort Worth, Austin, Birmingham AL, Kentucky and Utah.
 
 
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Episode #171: Rebecca Dutcher - RED66 Marketing

Rebecca is the founder and CEO of RED66 Marketing. The RED comes from her bold hair. And, the 66 was her jersey number when she was the first girl to play football at 8 years old. Before starting her firm, Rebecca worked for leading branding and marketing agencies which exposed her to working with national brands, new brands and product launches, and emerging technologies in web application development and search engine marketing.
She is a self-proclaimed #MarketingNerd. She brings more than 20 years of experience in marketing, working with various clients and industries.. She always enjoys talking about ways business challenges can be solved with strategic marketing.
RED66 Marketing delivers comprehensive marketing and brand strategy development, marketing plans as well as the execution of client strategies with monthly reporting and accountability to them and their sales teams. The core of the work includes website development, SEO/SEM, lead generation, sales enablement and CRM work for marketing automation.
 
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Episode #170: Cody Pittman - Duett, Inc

Cody Pittman was born and raised in Carmel, IN. Married for 10 years to wife Mary with 2 kids Nora and Charlie. After graduating from Miami University in Ohio, Cody lived and worked in Chongqing (China), Santiago (Chile), and San Francisco (California) before moving back to Indiana in 2019.
While in San Francisco, Cody was the Director of Marketing for a digital marketing firm working on campaigns for startups like Drone Deploy and CrowdMed and brands like Budweiser, Mercedes, and Milk-bone.
Cody is now the CEO of a healthcare Saas company Duett, which helps social workers refer their clients to home and community-based services. On the weekend you can find Cody with his kids or helping his wife with her company Average Athlete.
 
 
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Episode #169: Mark Clausman - Sterlyn Group

Mark Clausman, President of the Sterlyn Group, Inc, formed the company in 2001. Headquartered in Central Indiana, The Sterlyn Group specializes in providing information security professional services for clients in a wide variety of industries including health care, financial, education, law firms, manufacturing, government, defense and military, aerospace, telecommunications and the entertainment industry.
Clausman’s career path includes serving as Manager of Data Communications for Indiana University-Purdue University Indianapolis (IUPUI), Manager of Technology Systems for Polygram Records in Los Angeles, and Systems Engineer/Account Manager for Nortel Networks.
His significant accomplishments include developing the computer support program for the Indiana University-Purdue University (IUPUI) campus; designing the communications system for the Polygram North American Operations Center; developing technology systems for A&M Records and Motown Records; deploying an innovative implementation of fiber optics for the Charlie Chaplin Studio Historic Landmark in Hollywood, and attainment of the Nortel Networks Circle of Excellence Award.
Notable security projects include the National Collegiate Athletic Association (NCAA); the Indiana Department of Education; the Metropolitan Indianapolis Board of Realtors (MIBOR); Australian Gold; Notre Dame, Michelin North America; Lockhead Martin; and the Department of Defense.
In addition to earning a Bachelor of Science degree from Purdue University, Clausman holds several leadership roles with professional technology groups and associations, including Security Chair of the Indiana Security & Privacy Network—a consortium that addresses security and privacy best practices for Indiana-based health care organizations; contributor on the subject of Indiana security and privacy regulations to Biz Voice, published by the Indiana Chamber of Commerce; past chair of the Indiana HIPAA Workgroup, and instructor for computer courses and security awareness classes at IUPUI.
 
 
 
 
 
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Episode #168: Erin Smith - Spotlight Strategies

Erin Smith, is co-owner of Spotlight Strategies, a premier promotional products marketing company specializing in print, apparel, promotional product and signs in central Indiana. With revenue exceeding $2.3 million, Spotlight ranks in the top 1% of women-owned businesses in the USA.
Erin's strong commitment to Hoosier values and business would lead you to believe she is a native of Indiana. Her impact and influence has been remarkable in the 23 years she has called central Indiana her home.
An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business. With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations. Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.
Erin’s passion invigorates those who join her and encourages them to believe they can achieve impressive goals. Individuals are eager to serve with Smith because they know she will not waste their time or energy in unproductive pursuits. Her leadership has been recognized through several awards including: NAWBO Indianapolis Member of the Year, Indy’s Best & Brightest, the Ernie G. Mishler Award for community service, Greenwood Chamber Salute Award and Sertoma Service to Mankind Award. Her leadership was also instrumental in creating an annual scholarship for women in business, through the Women’s Leadership Fund.
Outside of Spotlight Strategies, she and her business partner, Susan McCarty own a real estate holdings company as well as a non-profit, Pay it Forward Johnson County which hosts Rock the Block Run with a 5K and 10K walk/run and Kid’s Run every April which raises money for local non-profits serving children and families in Johnson County. 2025 will mark the 10th year for the race with over $250 million dollars given back.
Currently, Erin serves as the President of the Indianapolis Rotary Foundation and is a proud Rotarian and Paul Harris Fellow of over 15 years. She serves on the University Of Indianapolis School Of Business Advisory Board and the Central Indiana Police Foundation (past Board Chair). Erin finds enjoyment working out and exploring new adventures from discovering new restaurants to traveling abroad. Erin also volunteer teaches boot-camp classes at the Community Life Center, a part of Mount Pleasant Christian Church, where she is a member. She is also very proud of her adult sons who have earned careers as a pilot and an electrician.
 
 
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